How many people shop online worldwide?
Internet medium Data from 2024
Guess before you scroll — the answer is below
The answer
2,700,000,000 shoppers
Roughly 2.7B.
About 2.7 billion people shop online, a third of humanity. E-commerce is roughly 20% of all retail globally, but the share varies wildly: over 45% in China against about 12% in Spain.
Where this number comes from
| Source | UNCTAD / Statista e-commerce statistics |
|---|---|
| Figure refers to | 2024 |
| Last checked | |
| Unit | shoppers |
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