How many apps were on the Apple App Store in 2025?

How to get close to this number

Estimate from developers rather than from apps. There are millions of people worldwide who have shipped something to a mobile store, and most who ship one ship more than one, but the great majority of published apps come from small developers with a handful of titles. That structure produces a total in the low millions, which is the right region.

The counterintuitive fact is in the explanation: the total has not simply grown. Stores age, apps are abandoned, and Apple periodically removes titles that no longer meet requirements or have not been updated in years — removals run alongside new submissions every year. The catalogue shrank after a purge and has only recently climbed back toward its old high, and assuming monotonic growth is the most common error in questions about platform scale.

It is also worth remembering how the store began — a few hundred apps in 2008, on a device whose maker initially did not want third-party software on it at all. The category that now dominates the consumer software industry was an afterthought, and the growth from hundreds to millions in under two decades is the actual story behind this figure.