What percentage of internet traffic comes from bots rather than humans?
Guess before you scroll — the answer is below
The answer
50%
Roughly 50.
Roughly half of all internet traffic is automated, and about a third of the total comes from bots classed as malicious — scrapers, credential stuffers and scalpers. Human traffic has been the minority share for several years running.
How to get close to this number
Reason from who is making requests. Every search engine crawler, every price scraper, every uptime monitor, every automated backup and every security scanner generates traffic continuously, and none of them sleeps. Machines that never stop requesting will inevitably outpace humans who do.
The malicious share in the explanation is the part that matters for anyone running a site: about a third of all traffic comes from bots classed as hostile — scrapers, credential stuffers and scalpers. Most of what reaches a small website is not a visitor and not benign.
This site's own architecture is a response to that reality. Static files with no database and no login remove almost every target a hostile bot is looking for, and the automated-visitor guard described in this project's documentation exists because a meaningful fraction of anything that loads a page is not a person.
Where this number comes from
| Source | Imperva Bad Bot Report |
|---|---|
| Figure refers to | 2024 |
| Last checked | |
| Unit | percent |
Numbers move. If this one has drifted from its source, let us know.
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