How much is spent on advertising worldwide each year?
Money hard Data from 2024
Guess before you scroll — the answer is below
The answer
$1,000,000,000,000
Roughly $1T.
Global advertising spending has passed $1 trillion a year. Roughly 70% of it now goes to digital, and just three companies — Google, Meta and Amazon — take over half of that digital total.
Where this number comes from
| Source | GroupM / WARC global advertising forecasts |
|---|---|
| Figure refers to | 2024 |
| Last checked | |
| Unit | dollars |
Numbers move. If this one has drifted from its source, let us know.
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