How much does Netflix spend on content each year?

How to get close to this number

Take a share of revenue. The service earns somewhere around thirty-five to forty billion a year, and a streaming platform spends roughly half its revenue on content. Half of that revenue gives a figure in the high tens of billions.

The comparison in the explanation is the one that conveys the scale: more than most Hollywood studios spend combined. A single company outspending an entire established industry is what happens when a distributor with a direct subscriber relationship decides it needs to own its supply rather than license it.

The geographic split is the more interesting shift: roughly half now goes to productions made outside the United States. The Squid Game question on this site is the reason — once a non-English production became the platform's biggest hit, the commissioning strategy followed, and a global subscriber base turned out to be reachable by global production rather than by American export.