How many people played Wordle at its peak?

How to get close to this number

Cap it by what a website with no app can reach. A game distributed only as a web page, with no notifications, no accounts and no advertising, grows purely by people sharing it. That ceiling is lower than an app store can deliver but not by as much as people assume, and a few million daily is about the top of it.

The growth curve is the extraordinary part: from ninety players to millions within four months. That is what a genuinely shareable result format does — the grid of coloured squares communicated a score without spoiling the puzzle, so sharing was both socially acceptable and content-free. The distribution mechanism was the product.

This site is built on the same observation, which is worth stating directly. One puzzle a day, the same for everyone, no account, a spoiler-free shareable result — the design constraints that made this work are the ones this project adopted deliberately. The outcome in the explanation, including the sale price, is the reason a lot of people have tried to reproduce it since.