How many daily active users does Roblox have?

How to get close to this number

Compare it to the platforms you would call large. A major social network counts daily users in the hundreds of millions; a very successful game counts them in the millions. This sits between the two, which is exactly the point the explanation makes — it behaves like a social platform that happens to be made of games.

The under-counting comes from thinking of it as a game. It is a platform on which other people build games, closer in structure to a video site or an app store than to a single product, and platforms accumulate audiences that no individual title can. Correctly categorising what something is remains the largest single factor in estimating its scale.

Two things about the figure. Daily active users is a company-defined quarterly average reported to investors, and definitions of "active" differ enough between companies that cross-platform comparisons are shakier than they look. It also moves: as the explanation notes, the count has fallen back from its late-2025 peak while still growing year on year, and an audience that started young is ageing — which matters, because the commercial value of a user depends heavily on age.